Anitone History of Development

Anitone creator Dr Jenni Ahmat

Dr Jenni Ahmat

The all natural,  brewed animal tonic known as Anitone was first developed by a veterinarian;  Dr Jenni Ahmat,  in early 2002.     Dr Ahmat  (BSc BVMS)  graduated from Murdoch University in 1984,  and spent over 20 years in general  mixed  veterinary practice.

She developed Anitone initially to use as a pick up for tired horses that wouldn’t eat,   but soon realised it had great potential for all livestock and pets.

During the late 80’s and early 90’s,  Dr Ahmat specialized in horse performance,  and joining forces with her farrier husband,  Geoff,  they founded Topline Equine Services and established the first ever Equine Sports Therapy Centre in Western Australia.

During the course of training their own horses,  Dr Ahmat became aware of the problems that hard working horses encountered when suffering from stress, ulcers and depressed appetites.

At this time,  Dr Ahmat embarked on further study in livestock nutrition, agronomy and soil science,  and due to her background as a veterinarian,  fully understood how nutrition underscored health in both animals and people.     Dr Ahmat also compared horses bred in New Zealand to those grown on WA sand plains.  She observed that NZ horses had stronger bone structure and were generally more robust,  and concluded it was due to having been raised on highly fertile,  volcanic soils.

Meanwhile back in the stables at home,  Dr Ahmat needed to come up with an alternative to adding copious amounts of powdered vitamin and mineral supplements to the feeds of the family’s horses in training,  who generally refused to eat them.   She researched old fashioned veterinary remedies,  and found an old draft horse remedy which was brewed like beer.  From this concept,  she then developed Anitone  –  The Animal Tonic,  a rich,  chocolate coloured,  sweet smelling fermentation of plant extracts and complex carbons,  all fundamental components of highly fertile soils,  and missing from the modern food chain.

Dr Ahmat and her husband began to manufacture their new product in small batches,  and originally gave it away to fellow horse trainers when they found it was such a fantastic appetite stimulant for tired horses,  travelling and racing.   Anitone animal supplemetns used in horses travelling AustraliaIt was then discovered that Anitone also had valuable application to livestock on the farm when given as a tonic to sickies and tail enders.

Anitone has now been well accepted into the livestock market,  and sheep and cattle farmers always come back for more because it works so well,  not just as a tonic,  but also across their whole operation.    Anitone provides over 60 minerals fermented into a highly bioavailable form,  and has outperformed other liquid mineral supplements.   Anitone is the only livestock supplement on the market that is naturally fermented,  and hence is very willingly consumed by all animals because they find the smell of it so highly palatable.

In the sheep industry,  Anitone can be easily added to trail fed grain,  or lick feeders,  or mixed with any commercial drenches and given orally.   In the cattle industry,  it can be easily added to either feed or water.  The high level of palatability makes it extremely user friendly,  and therefore a real bonus in getting animals to transition to processed feed.   Many farmers have also used Anitone with great success to finish their animals for sale or show.   Others are reporting they are observing a clear increase in overall farm fertility, growth rates and production parameters since they have introduced Anitone into their system. Anitone is working particularly well in boosting the success of AI and ET operations.

Positive testimonials for Anitone are also coming from those who are feedlotting,  suggesting that Anitone can help to counteract acidosis,  with some farmers also reporting that they have observed it helps calm their animals for transport and yarding procedures.    Stress induced inanition is a great problem in sheep and cattle transport,  and it appears that Anitone,  a product originally developed for fussy horses,  may indeed be the perfect solution.   Dr Ahmat is currently setting up trials to gather further data and quantify this.

Anitone retails to the farmer at approx. 1c/ml,  and therefore represents a very reasonable and affordable choice for farmers wanting to do something proactive about improving the health of their stock .  Sheep can be supplemented on the grain over summer for as little as 2c/week /sheep,  and a sheep dose in a drench costs the farmer approx. 10c.

Anitone animal supplements and dairy cattleCattle farmers,  particularly dairy farmers,  are describing a huge benefit in having Anitone on hand  –  a calf dose costs them about 10c,  and a cattle dose between 20-50c.  Anitone has been achieving outstanding results in assisting with the treatment of scouring dairy calves.

Anitone is completely natural and has nil with holding period.   It is therefore an ideal product for the livestock industry, being entirely safe and easily used with no implications for food residues in all classes of food animals.

 

 

Dr Ahmat now says she has found great professional and personal satisfaction in focusing on commercializing the manufacture and distribution of Anitone.

“I feel I have helped so many animals,  and farmers,  by putting Anitone out there in the marketplace.  We live in a time now where there is a high expectation of the livestock industry to take better care of animal welfare,  and where there is a greater cost benefit to farmers for doing so.      In isolated rural areas of Australia,  there are less veterinary services available to farmers, and they are becoming increasingly expensive.   Anitone is something that is easy and safe for farmers to use unsupervised on the farm,  and it is just so cost effective.

Anitone is a highly effective “tonic”  that can bring a sick,  injured or depressed animal back from the brink,  and as well,  it works as an all round preventative to improve herd health,  so that animals cope better with stress and hardship,  whether that be environmental or man made.

In putting Anitone Animal Supplements out there into the marketplace,  I feel I am doing something really proactive to help the livestock industry.  As a veterinarian,  that is a deeply compelling and powerful motivation for me to follow.”

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